Millennium Care has launched their first Christmas Advert to reduce negative stigmas around care homes.
The advert was filmed at Norley Hall, a home beaming with character.
Ellen Nichols (Lily), a resident at Norley Hall, starred in the advert, playing the role of a lonely lady looking for company.
After Lily’s character is blown away by the home, she starts to come out of her shell, making friends and sharing Christmas with her new friends.
Loneliness and social isolation are growing public health concerns in our ageing society. Whilst these experiences occur across the life span, 50% of individuals aged over 60 are at risk of social isolation and one-third will experience some degree of loneliness later in life, according to BMC Public Health.
Care homes’ potential to deliver a positive experience for residents is being undermined by stigma and mistrust surrounding staff and residents, found My Home Life. But a recent Friends, Family and Advocates survey produced by Millennium Care said 96.5% agreed that their homes were well managed.