Heart-warming Christmas Advert
Millennium Care has launched their first Christmas Advert to reduce negative stigmas around care homes.
The advert was filmed at Norley Hall, a home beaming with character.
Ellen Nichols (Lily), a resident at Norley Hall, starred in the advert, playing the role of a lonely lady looking for company.
After Lily’s character is blown away by the home, she starts to come out of her shell, making friends and sharing Christmas with her new friends.
“I’ve had so much fun getting involved and playing my part, it was great fun! I simply couldn’t wait to see the final cut!”
Loneliness and social isolation are growing public health concerns in our ageing society. Whilst these experiences occur across the life span, 50% of individuals aged over 60 are at risk of social isolation and one-third will experience some degree of loneliness later in life, according to BMC Public Health.
Care homes’ potential to deliver a positive experience for residents is being undermined by stigma and mistrust surrounding staff and residents, found My Home Life. But a recent Friends, Family and Advocates survey produced by Millennium Care said 96.5% agreed that their homes were well managed.
“It was so emotional to watch it take form; Lily was a superstar and really played her part well. I think it’s so important to show people that not all care homes are bad, and Norley Hall is a beacon of hope for those looking for the right care home for their loved ones.
“Christmas can be hard for many, especially those who don’t have people to share the special day with, so seeing people happy at Christmas in the care home makes my job incredibly rewarding and I love sharing the festive period with our fantastic residents,”
